The BCCI gets Rs 440 crore annually from Vivo and the five-year deal ends in 2022.

IPL 2020 | Fissures among BCCI

The Indian Premier League (IPL) Governing Council will be meeting next week to review the various sponsorship deals associated with the tournament. The IPL Governing Council will review the yearly Rs 440 crore title sponsorship deal with Vivo, that ends in 2022. “Taking note of the border skirmish that resulted in the martyrdom of our brave jawans, the IPL Governing Council has convened a meeting next week to review IPL’s various sponsorship deals,” the official IPL handle tweeted late on Friday night.

Taking note of the border skirmish that resulted in the martyrdom of our brave jawans, the IPL Governing Council has convened a meeting next week to review IPL’s various sponsorship deals 🇮🇳

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On Thursday, BCCI treasurer Arun Dhumal said that the board is open to reviewing its sponsorship policy for the next cycle but has no plans to end its association with current IPL title sponsor Vivo as the money coming in from the Chinese company is helping India’s cause and not the other way round.
Anti-China sentiments are running high in India following the border clash between the two countries at Galwan valley earlier this week. The first skirmish at the India-China border in more than four decades left at least 20 Indian soldiers dead. Since then, calls have been made to boycott Chinese products.
But Dhumal said Chinese companies sponsoring an Indian event like the IPL only serve his country’s interests.
“When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from a Chinese company to support India’s cause,” Dhumal told PTI.
“When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India’s cause and not China’s,” he argued.
Oppo, a mobile phone brand like Vivo, was sponsoring the Indian cricket team until September last year when Bengaluru-based educational technology Byju’s start-up replaced the Chinese company.
Dhumal said he is all for reducing dependence on Chinese products but as long as its companies are allowed to do business in India, there is no harm in them sponsoring an Indian brand like the IPL.
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