Following last year’s big announcement that Roger Federer had invested in the Swiss shoe brand On, the duo have finally announced their first collaboration: The Roger: Centre Court 0-Series
The new lifestyle shoe was announced during a live event on TheRoger.com and sees On branch out from the sports/training market for the second time, following the launch of their sold-out CloudNova earlier this year.
When I first saw it, I immediately thought of the Stan Smith shoe from Adidas, albeit with On’s trademark CloudTec cushioning which has been disguised with a more flat bottomed style sole. Also included is the ‘SpeedBoard technology’ in addition to a soft sock-construction.
First impressions are I like the minimalist design and the fact it hasn’t tried to do anything crazy or ‘out there’. It’s essentially a contemporary take on the classic tennis shoe design and will work well in a number of different settings.
The bugbear many die-hard Federer fans will have is the omission of the RF logo and unfortunately for them, On Running will not be using the logo going forward on any shoes in the Roger line.